In the search for a more efficient and accurate connection between brands, storytellers and audience, we helped a group of talented media professionals launch Soko, a data-driven earned media company.
Few years ago, low quality non-relevant releases were sent with absolutely no previous curatorship or science behind it when brands wanted to communicate their stories.
Searching for a way to make branded content more relevant to journalists in a digital world, advertiser Felipe Simi and his crew built a new agency structure, its framework and routine.
Soko is now an award-winner well-established PR agency in Brazil, acknowledged for offering a unique combination of creativity and a rich approach to digital metrics when delivering brand messages to clients such as Netflix, Ben&Jerry’s. and Avon.
To create and prototype a digital platform that connects a brand story with journalists and media without any middleman.