Every person in the world is connected to the Amazon. And this happens in different ways: via the food they eat, the water that creates rain in the other side of the globe or simply allowing breathing.
Having this in mind, Google Earth and Mesa, together with a team of amazingly engaged professionals, created a content experience that introduces impacting stories to launch a new perspective about the region and the way each person is connected to the forest.
The Oscar nominee film director Fernando Meirelles, the young indigenous leader Nixiwaka Yawanawá and Paulo Amaral from Imazon Institute were some of the great names that worked together with Google during 5 days to develop the project, choose relevant stories and outline the content that they should tell.
Only 6 weeks after the Mesa, Google launched globally I am Amazon, an immersive experience in Google Earth that connects the user to the forest through the powerful voice of locals.