Devising a proprietary way of naming cars for Fiat.


Naming a car is a tricky business – and the current trend of alphanumeric badges in the auto-industry around the world is proof of that.

But if you are the most popular car manufacturer in a country as diverse as Brazil, finding a powerful name can be a game changer. We’ve coined the name of 3 of Fiat Chrysler's cars in the country – Toro, Mobi and Argo – and have managed to secure legal and original standpoints without having to resort to a mix of letters and numbers.