Google and Lemann Foundation wanted to turn YouTube EDU into a vital app to every student in Brazil.
Our mission was to organize independently produced content in such a way that it became irresistible to any student preparing for the ENEM (Brazilian university entry exams). EDU.app was launched on the first week of September 2015, just 6 weeks after this Mesa took place.
In a world where online content becomes increasingly easier and cheaper to produce, what kind of magazine will survive?
We helped one of the world's most relevant magazines answer this question.
Brazil’s biggest direct sales company decided to change its business model: it went from being mono-channel to becoming a multi-channel, multi-category and a multi-brand company.
What kind of players will and should emerge in this marketplace? How will they relate to each other?
Kobe Bryant wanted to engage kids with sports. FLAGCX and Mandalah wanted the project to be a real impact business. We made it possible for everyone to get what they wanted.
Around the table, we created a financially sustainable, globally scalable and efficient solution to get Brazilian kids and their communities engaged in sports.
When an app on your phone is way better than any GPS in your car, what kind of connectivity makes sense for a car manufacturer?
We put together a team of extraordinary professionals from 4 different countries, working with technology and the auto industry.
With everyone talking about the importance of creating experiences, we wanted to learn from the best in the world.
The duo behind a few of the most memorable happenings in the world (they are the minds behind the Water Tower Bar in NYC, for example) brought their first experience in Brazil to life, together with Mesa&Cadeira.
What happens when you get the most extraordinary minds in the creative industry to work together creating a manifesto about the way technology impacts our lives?
An incredibly innovative and powerful digital campaign, produced in 12 hours around one table.
How to create a global brand? Led by Nike's former Global Creative Director, we've launched jáé, a brand that represents a nation that is no longer just a promise.
Everything was done in less than a week by the group around the table, from research, to concept, to the selection of the work and the creation of a space that translated the brand.
Artist and nature hacker Berndnaut Smilde (aka “the man who makes clouds”) managed to produce his first rainbow on a landscape during a Mesa.
Since 2012, the Dutch artist has been working on artificially recreating rainbows. In May 2015, he created the first one onto a real landscape, in the middle of downtown São Paulo.
We created TAB
With most of the online media investments going to companies like Google, Youtube and Facebook today, UOL.com.br had a great challenge: to create a format that made it appealing to brands again. That's how TAB was born. An interactive editorial product displayed on UOL’s homepage every Monday, that gives advertisers a quality environment in which to speak to their consumers. Launched just 3 months after the Mesa, TAB enabled UOL to reconnect with a young audience (19-24 years old) and is considered both an editorial and commercial success.
We named TORO
We gave Fiat Chrysler Automobiles an exclusively designed methodology for them to name their cars and inaugurated it during a Mesa in October 2013, where Fiat’s first-ever body-on-frame pickup truck was named.
São Paulo is a fluvial city: there are 300 streams running underneath the busy streets. Our mission was to help more people uncover them. Led by Zé Bueno (co-founder at Rios e Ruas) and Lucas Mello (CEO LiveAD), a group of 16 outstanding professionals launched CidadeAzul.org and its first product: an audio-tour through the course of a river in one of the most touristic areas of the city, Vila Madalena.
How to say the most with the least
When everybody is fighting for attention, what kind of message is powerful enough to be remembered? "How to Say the Most with the Least" is a collection of posters created around the table, together with British artist Anthony Burrill. The result was turned into an exhibition in both São Paulo and London. Now you can shop your favorites in Brazil (at Collector55) and in the UK (at Kemistry Gallery).
Until 2014, Movimento Natura supported the most interesting social projects coming from Natura’s sales representatives with an annual prize. At Mesa, we prototyped its 2.0 version: a digital platform that guarantees continued support.
Led by digital artist Rafael Rozendaal, we've launched the website iwannabealone.com, a combination of a mobile game and an (anti)social network that subverts the logic of space and time in the internet.
Alexandre Herchcovitch, Speto and Rogerio Hideki led 3 consecutive Mesas done for Movimento Hotspot, a project conceived by Paulo Borges to identify and reward young talents in the creative industry. Our challenge was to give finalists a powerful learning experience.
We took Mesa&Cadeira to the Facebook headquarters in Menlo Park, CA, and created a project to turn anyone's timeline into an art gallery.
Led by Croatian Designer and Architect Marko Brajovic, a group of architects, art history specialists, journalists, entrepreneurs, product and graphic designers, worked to turn a 38 square meter space at a public kindergarten into an inspiring and fun environment. Playground Infinito is not made of objects. Instead, it creates a landscape that allows for kids’ imaginations to dictate its use.
Leader number 1
After heading the Interactive Department at Fabrica (Benetton's Research Communication Center) for nearly a decade and working as Interactive Creative Director at Wieden+Kennedy London, digital pioneer Andy Cameron became the first leader of a Mesa. His goal was to understand what kind of collaboration works in favor of - and not against - a brand.
A Mesa is like a 3D printer of ideas: you start with an idea and, 5 days laters, you see it come to life.
Creative Director at Nike
You can be a participant at Mesas led by some of the most talented and passionate professionals working in the world right now.
How to mobilize an entire city
People and technology: how to give power away
A Mesa is like a 3D printer of ideas: you start with an idea and 5 days later you see it come to life.
100 institutions moving the world forward.
Solutions are created together with brilliant professionals who are leading the changes we want to see in the future.
TAB, uma das maiores inovações na história do Uol, estreia hoje com a assinatura do Mesa&Cadeira.
One of the really great things about Mesa&Cadeira is the way that it matches really good people so perfectly with the Mesa leader. It's not just a bunch of people. It's people who have been very specifically selected.
How to Say The Most With the Least.
I’m a huge fan of Mesa&Cadeira’s work and that’s why I recommend it so often. The first Mesa I participated in, strongly impacted the way I work and changed the direction of my professional life.
10 mais inovadores do mercado.
Learning through Doing Workshop.
What Mesa does is really simple. Simple and profound. Very different from complex and superficial processes.
Artistas ocupam motel de SP com design de experiência.